CMS Pages

CMS pages let you build and maintain freely designed pages for your shop — for example a homepage, an "About us" page, promotional landing pages, or form pages. You assemble every page from individual building blocks (sections and blocks), no coding required.

What can I do here?

Create new pages and assign them a URL path
Design pages in the visual editor using sections and blocks
Publish pages or pull them back into draft mode
Duplicate pages to quickly create variants
Delete pages
Search by title or URL path and filter by status

Step by step

Create a new page: Click "New page", enter a page title (the URL path is generated automatically but can be adjusted) and choose a page type. Confirm with "Create".
Design the page: Open the page via "Edit" to enter the split-pane editor with the block list on the left and a live preview on the right. Add sections from the block list (e.g. hero banner, text, product slider) and adjust their settings.
Save and publish: Click "Save" to store your progress. "Publish" makes the page live in the shop; "Unpublish" takes it offline again without losing the content.
Duplicate or delete a page: In the page overview, use the three-dot menu on a card to duplicate a page (handy as a template for similar pages) or delete it permanently.

flowchart LR
    A[Create new page] --> B[Design in editor]
    B --> C[Save]
    C --> D{Publish?}
    D -- Yes --> E[Page is live in the shop]
    D -- No --> F[Stays as draft]
    E --> G[Can be unpublished]

Fields explained

Field	Meaning	Notes/Effect
Page title	Internal/displayed name of the page	Used e.g. as the basis for the browser title
URL path	Address at which the page is reachable in the shop	Lowercase letters, numbers and dashes only; must be unique
Page type	Defines what the page is for (see value list)	Affects e.g. how it appears in the blog area
Layout	Basic frame of the page (default, sidebar left, full width, blog)	Determines e.g. whether a sidebar is shown
Sections	The content building blocks of the page, in any order	Each section can contain its own blocks
Custom CSS	Extra styling code only for this page	Intended for experienced users
Meta title / Meta description	Title/description for search engines	Not shown directly on the page
Active	Turns the page on/off in general	Independent of the publish status
Version	Running version number of the page	Increases with every save

Available sections and blocks in the editor

The visual editor offers, among others: Hero Banner, Text, Image + Text, Product Slider, Category Grid, Image Gallery, Video, Feature Grid, Testimonials, Call to Action, Accordion/FAQ, Newsletter signup, Custom HTML, Spacer and Divider. Each block has its own individually adjustable options (e.g. heading, image, button text).

Values & status

Page type

Value	Plain-language meaning	What happens
Shop page	Normal content page in the shop	Can be linked in the shop menu/footer
Landing page	Standalone promotional/campaign page	Usually intended without standard navigation
Blog post	Article-style page	Can be displayed using the "Blog" layout
Form	Page containing a form block	For contact or inquiry forms

Publish status

Value	Plain-language meaning	What happens
Draft	Page is saved but not publicly visible	Only viewable in the admin area
Published	Page is live and reachable in the shop	Customers can open the page via its URL
Archived	Page is inactive/removed from the active set	Marked separately in the overview

Layout

Value	Plain-language meaning
Default	Standard page layout with nothing special
Sidebar left	Extra column to the left of the content
Full width	Content uses the entire screen width
Blog	Layout optimized for blog articles

Frequently asked questions

How do I create a new page for a promotion?
Click "New page", enter a title and choose the page type "Landing page". Then design the page in the editor with fitting blocks like a hero banner and a call to action.

Why can't customers see my new page?
New pages start as a draft. Only once you click "Publish" does the page become publicly visible in the shop.

Can I take a page offline temporarily without deleting it?
Yes. Use "Unpublish" — the page is kept, but is no longer publicly reachable until you publish it again.

What happens when I duplicate a page?
A copy is created with the same sections and settings, but as a draft and with an adjusted URL path. This lets you quickly create, for example, seasonal variants.

Where do I set the colors and fonts that apply to every page?
The overall look (colors, fonts, spacing) is managed centrally in the Theme editor, not on the individual CMS page.

Can I add my own HTML or CSS?
Yes, via the "Custom HTML" block within a section, or via the "Custom CSS" field in the page settings. This is intended for experienced users.