SEO Suite

The SEO Suite helps you make your store easier to find in search engines like Google. Here you'll find an overall score for your store, technical checks, meta title/description management, keyword tracking, and reports from Google Search Console.

What can I do here?

• In the Overview tab, see your store's overall SEO score and the number of critical, warning, and informational issues
• In the Audit tab, start a new SEO audit and review the results of previous audits, filtered by severity and category
• In the Meta tab, edit meta titles and descriptions for individual products, categories, and CMS pages, with a live preview of how the entry would appear on Google, optional AI suggestions, and an EEAT/GEO quality check
• In the Keywords tab, create keywords, group them into clusters, track their position over time, and map them to a target page
• In the Reports tab (once connected to Google Search Console), analyze clicks, impressions, position, and CTR over time, and set up alerts for ranking or traffic drops
• In the robots.txt tab, view and copy the robots.txt currently generated for search engine crawlers

Step by step

1. Start your first audit: Open the "Audit" tab and click "Start New Audit". The audit checks your store's meta data, content, images, linking, and technical health.
2. Fix issues: Expand a completed audit, filter by severity or category, and click "Fix" on an issue to jump straight to the affected page.
3. Maintain meta title/description: Switch to the "Meta" tab, search for a page, open it, and adjust the title and description — the preview shows how the entry would look on Google.
4. Add a keyword: Switch to the "Keywords" tab, click "Add Keyword", and enter a search term and optionally a target URL.
5. Connect Search Console: Under the "Reports" tab (or under Marketing Integrations), connect Google Search Console to see real click and impression data.

Fields explained

Values & status

Audit issue severity

Audit status

Competition (keywords)

Search intent (keywords)

Workflow status (keywords)

Alert kind (Reports tab)

Frequently asked questions

Why don't the three addresses /marketing/seo, /marketing/seo/audit, and /marketing/seo/keywords look visibly different?
All three lead to the same SEO Suite. You choose the individual sections (Overview, Audit, Meta, Keywords, Reports, robots.txt) using the tabs at the top of the page.

How often should I start an audit?
Start a new audit after major changes to your store (e.g. many new products), or regularly to track your progress.

What does it mean when "Missing" is shown next to a page's meta title?
This page doesn't have its own meta title or meta description set yet — in that case, Google will choose a text excerpt on its own.

Why don't I see any data in the "Reports" tab?
Reports require a connection to Google Search Console. Connect it via the hint in the tab or under Marketing Integrations.

What's the difference between "Check quality" (EEAT) and "Check GEO"?
Both are AI-powered content checks: EEAT evaluates the experience, expertise, authoritativeness, and trust of a text; GEO evaluates how citable a text is for AI search assistants. Both are only available if an AI integration is installed from the App Store.

How the SEO overall score is calculated

The overall SEO score is a number from 0 to 100 that SCS recalculates on every audit. It starts at 100 points — a theoretically flawless store with no shortcomings — and deducts points for every issue found. The more issues an audit finds, and the more severe they are, the lower the score.

Each issue costs a fixed number of points depending on its severity:

For example: if an audit finds two critical issues (2 × 10), four warnings (4 × 3), and three hints (3 × 1), then 20 + 12 + 3 = 35 points are deducted. The overall score is 65. The score never falls below 0 and never rises above 100.

The five categories. Every issue belongs to exactly one of five categories. Each category has its own sub-score, calculated on the same principle: it starts at 100, and only the points from the issues in that single category are deducted.

• Meta data — meta titles and descriptions: missing, too short or too long, generic ("Home page"), with repeated keywords, plus duplicate titles/descriptions across multiple pages.
• Content — the structure of CMS pages: a missing or repeated H1 heading, skipped heading levels, and too little text ("thin content", at least 300 words recommended).
• Images — images without alt text (important for image search and accessibility).
• Linking — empty categories with no products, products with no category, and CMS pages that no other page links to (so-called orphan pages).
• Technical — URL quality (missing slug, umlauts/special characters, an overly long URL), pages blocked by robots.txt, and the prerequisites for structured data (a product image, or a valid price).

Important: the overall score is not an average of the five sub-scores. It subtracts the points of all issues from all categories together from 100. Many issues in a single category therefore lower the overall score just as much as issues spread across several categories.

Colour indicator. The score is colour-coded:

This applies equally to the overall score and to each of the five sub-scores.

Refresh. The values shown always come from the most recently run audit. They do not change automatically when you adjust something in your store — after making changes, start a new audit in the "Audit" tab so the score updates.

How to improve the SEO overall score

Because a critical issue costs ten times as many points as a hint, you make the fastest progress by working through the issues in this order:

1. Critical issues first. Every critical issue you fix returns 10 points. Typical cases are missing meta titles, missing H1 headings on CMS pages, and pages blocked from search engines by robots.txt. In the "Audit" tab, use the "Critical" severity filter and the "Fix" button to jump straight to the affected page.
2. Then the warnings. Each costs 3 points and usually occurs in bunches: missing or too long/too short meta descriptions, duplicate titles across multiple pages, images without alt text, thin content, and empty categories. Because these issues often affect many pages, fixing them returns the most points overall.
3. Finally the hints. Each costs only 1 point (for example very short descriptions, overly long URLs, or unlinked pages). Address these once the more serious issues are done.

The most effective ongoing measures:

• Maintain meta titles and descriptions ("Meta" tab): give every important page a unique title (about 30–60 characters) and a description (about 50–160 characters) — this improves the Meta data category the most.
• Add alt text: give every product and content image a short, descriptive alt text (Images category).
• Strengthen internal linking: assign every product to at least one category, fill or hide empty categories, and link CMS pages from the navigation or from other pages (Linking category).
• Keep the technical side clean: use readable URL slugs made only of lowercase letters, digits, and hyphens, and make sure important pages don't fall under a blocked path (Technical category).
• Build out content: give CMS pages exactly one H1, a clean heading structure, and at least around 300 words of text (Content category).

After making your changes, start a new audit to see your progress reflected in the score.

Related topics

• Marketing Dashboard
• Marketing Integrations
• Content Pages (CMS)